Hotels are under pressure to maximise occupancy, but OTAs have increased competition and driven down room rates, training guests to always expect lower rates.
Wynbox allows hotels to offer guests the chance to win their booking for free, making the hotel experience more exciting and maximising occupancy without discounting.
What is Book-to-Win?
Book-to-Win is a unique way to promote your hotel, where guests book rooms with the chance to instantly win their booking free.
Turn views into bookings with gamification. By offering guests a chance to win, you can quickly move them from the consideration phase to a booking decision.
Wynbox is delivered as a ‘microsite’ booking engine with minimal integration into your existing site. The microsite is skinned to look like your main site to provide a seamless user experience and you will promote the campaign to your audience. The odds will be displayed to the guest before they book and you determine the odds, for example 1 in 5 which means every 5th room will be free – comparable to a 20% discount. You can switch the campaign on and off as required throughout the year.
Book-to-Win campaigns have been proven to triple conversion rates
More than double the sales growth of other channels during the campaign period